Websites are meant for visitors. A main target for designers is to give the best possible experience to the visitor. The visitors' expectations may differ following the website. Individual sites or magazines do not offer similar content and the visitors do not expect the same use or content. The visitor also expects on-line shops and stores to offer different features allowing for instance a fast search for product.
While the visitor expects features and ease of use, the designer confronts ever-changing hardware and software environments. An evolution calling for usable and adaptable web design. The designer hides the complexity from the visitor's eyes.
'Usable design' Usable design: Usability accounts in the user experience. As well as the compatibility with multiple browsers and platforms used to display web pages. usable design relies on design habits and methods, eased by CSS (Cascading Style Sheets). Extending CSS was a hard process, started in 1998. W3C (World Wide Web Consortium) gives the following definition: ...a simple way for adding style (for example, fonts, colors, spacing) to web documents. Usability also relies on validation and testing rules. or using the today terminology 'responsive web design' Responsive web design: the following extract from a Wikipedia article states "Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience. RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images and media queries, an extension of the @media rule". A different approach than developing distinct, simpler websites for mobile viewing (a solution that long prevailed among designers). aims to offer ideal viewing and usability in multiple display environments, a challenge, given the diversity of browsers, hardware, and OS. The 'compatible' approach appeared with the so-called 'fluid design' Fluid design: an older method, that relies on flowing content according to the width available in a container. Fluid design uses relative units: %, em, px. Yes, pixels are relative (to the screen!) An absolute unit would be pt, cm, in. In other words, fluid design targets a layout that degrades gracefully when size and resolution change. Fluid design is an important ingredient of today responsive web design approach..
Try, Test, Test again
How we work
We were an early adept of 'usable' 'fluid' design and have always tested our designs in multiple environments. This also means designing websites easy to navigate, search, shop, select a product, buy and pay.
Our vision is that usability relies on sound analysis, simplicity, good methods and significant testing. at all stages of the design cycle.
Usable web also means the necessary functions available to the visitor, customer or user. Easy to find, to navigate, intuitive to discover and learn also account in the results.